Since being a real estate salesperson is like having your own business, you’re responsible for your overall success! This means handling a diverse workload comprising of administrative tasks to networking to buying and selling. Let’s go over some important skills you’ll need to be successful.
Be an effective communicator
You’ll need to be able to guide clients through the real estate buyer and seller process. Each client will have a preferred method of communication, so you’ll need to ask them for that so that you can both get things done in an effective manner. Proactive communication and setting expectations will also provide a great customer experience. Listen to what your client is saying and determine their needs. Learn how to negotiate and teach your clients how to do so, while also covering best and worst-case scenarios concerning their deal. The more you can do to make the entire process seamless and easy for your customer, the happier they will be. Real estate also involves concepts that will need to be broken down into everyday terms, so you will also be an educator too.
Be a people person
In addition to working with your clients, another big part of being a real estate salesperson is lead generation. This involves networking and getting involved in the local community. People persons have an uncanny ability to form connections with and develop trust in other people. Show them that you put their best interests ahead of yours in order to develop trust. Even if you end up selling a house to them that is below their maximum budget, they will consider you trustworthy and refer others to you. Take the time and effort to show your clients you care through thoughtful little gifts. Networking among your fellow real estate salespersons will bring unique opportunities for learning and growth as well as help when you need it. It’s more important to get referrals!
Be super organized and detail-oriented
It can be easy to lose track of meetings and mix up client information when you’re the one who does everything. Be on time for all meetings and use calendars and apps to keep track of where you need to be and when. Make sure both sides of the transaction have taken care of their business (forms, signatures, etc). Brief yourself on your clients before meeting up so that they can see that you care about them and are attentive to their needs. Focus on one or two big goals at a time. Write down your goals and come up with a plan for reaching them. Tell someone else about your goals. Make your goals measurable.
Be open to change
Working in real estate will be different every day so it’s important to be tuned in to constantly changing technologies. Adapt with the market you are in. Be flexible with your schedule as clients’ needs change.
Be a go-getter
This is your livelihood, so be a hustler and seize every opportunity you get to have a new client, to learn, and to better your business. Be proactive. Ask for what you want. Be direct! Whether it’s a phone number, or getting a clear answer on if this is the house your client wants to buy, this is your job and money’s on the line, so you have to go out there and get it.
Brushing up on your knowledge as well as being in the know about local trends and activities will give you a leg-up in trust and expertise. Even though you have to take continuing education courses to renew your license every two years, it’s important to always seek out opportunities for growth.This is your livelihood, so you’ll have to invest in yourself to reap the benefits.